
Typography, a civilizing fact.
Tell me with
what you write with
and what you read with
and I will tell you
who you are.
Typography, in other words, the written word, has been the foundation for the development of human culture. Since the Trajan Column, Roman typography has transmitted its heritage through the centuries. The evolution in typography has taken steps forward and steps backward. In 1927, designer Stanley Morison created Times New Roman for the English newspaper The Times. When Gütemberg printed the first book in history on a movable type printer in 1455, he did so with a gothic textured typeface that was very difficult to read. Years later, it was replicated with the new typefaces created in northern Italy, which resulted in some magnificent editions of printed books.
Typography is not a matter of designers, it is a core theme of our culture and our life and is linked to writing, reading and the word. Discovering the typographies created by Ibero-American designers, promoting them and valuing them to help designers make letter design a culturally significant and economically sustainable activity, is another of the objectives of this exhibition of Ibero-American typography.
This exhibition consists of 90 posters that show the diversity and beauty of the typographies created in our region. Each poster presents three distinctive aspects of a typographic work: a phrase or quote from a key author of Ibero-American culture, accompanied by the complete alphabet of the typeface and a summary sample of the typography.
The exhibition “Tipografía Iberoamericana” shows through the 30 different typographies, designed by teams or designers from Latin America, Portugal and Spain, which is the tip of the Iceberg of a graphic and typographic design that is turning Ibero-America into a reference region in the design of the present and the design of the future, a very near future already.
We are convinced that this exhibition will inspire all those interested in writing, reading and visual expression.
Typography, a civilizing fact.
Tell me with
what you write with
and what you read with
and I will tell you
who you are.
Typography, in other words, the written word, has been the foundation for the development of human culture. Since the Trajan Column, Roman typography has transmitted its heritage through the centuries. The evolution in typography has taken steps forward and steps backward. In 1927, designer Stanley Morison created Times New Roman for the English newspaper The Times. When Gütemberg printed the first book in history on a movable type printer in 1455, he did so with a gothic textured typeface that was very difficult to read. Years later, it was replicated with the new typefaces created in northern Italy, which resulted in some magnificent editions of printed books.
Typography is not a matter of designers, it is a core theme of our culture and our life and is linked to writing, reading and the word. Discovering the typographies created by Ibero-American designers, promoting them and valuing them to help designers make letter design a culturally significant and economically sustainable activity, is another of the objectives of this exhibition of Ibero-American typography.
This exhibition consists of 90 posters that show the diversity and beauty of the typographies created in our region. Each poster presents three distinctive aspects of a typographic work: a phrase or quote from a key author of Ibero-American culture, accompanied by the complete alphabet of the typeface and a summary sample of the typography.
The exhibition “Tipografía Iberoamericana” shows through the 30 different typographies, designed by teams or designers from Latin America, Portugal and Spain, which is the tip of the Iceberg of a graphic and typographic design that is turning Ibero-America into a reference region in the design of the present and the design of the future, a very near future already.
We are convinced that this exhibition will inspire all those interested in writing, reading and visual expression.
Typeface authors and type foundries
Latinotype
Daniel Hernández
Eli Hernández
Rodrigo Fuenzalida
Paula Nazal Selaive
Sofia Mohr
Jorge Alberto Martínez
Jorge Cisterna
Bruno Jara
Enrique Hernández V.
Coto Mendoza
Luciano Vergara
Huerta Tipográfica
Sol Matas
Andrés Torresi
Juan Pablo del Peral
Sudtipos
Guillermo Vizzari
Natalia Elichirigoity
Alejandro Paul
Yani Arabena
Sumotype
Oscar Guerrero Cañizares
Tipotype
Vicente Lamónaca
Fernando Díaz
Martin Sommaruga
Para escribir en Guaraní
Juan Heilborn
Poster designers
Alejandro Magallanes
Celeste Prieto
David Criado
David Gil
Estrada Design
Joaquín Gallego
Manuel González
Natalia Campero
Ruth Klotzel
Teresa Camacho
Text authors
Adela Zamudio
Alejo Carpentier
Ángel González
Antonio Machado
Augusto Monterroso
Augusto Roa Bastos
Celia Cruz
Johnny Pacheco
César Vallejo
Claribel Alegría
Elena Poniatowska
Gabriel García Márquez
Gabriela Mistral
Gloria Guardia
Idea Vilariño
Joan Brossa
Jorge Luis Borges
José María Arguedas
José Saramago
Katixa Agirre
León Felipe
Miguel Ángel Asturias
Miguel de Cervantes
Nélida Piñón
Nicanor Parra
Octavio Paz
Rafael Cadenas
Ramón Gómez de la Serna
Rómulo Gallegos
Rosalía de Castro
Rubén Dario
Silvio Rodríguez
Simón Díaz
Víctor Hugo Viscarra
Violeta Parra